"Fun today. Memories forever! Discover why American Girl is more than just a store — it's a place for imagination to soar! Plan a visit and explore the world of our treasured historical characters and the contemporary Girl of the Year doll. You'll also find the Truly Me dolls that can be personalized and brought to life online! Plus, kids will love choosing from our collection of books, outfits, accessories, and more. Experience the convenience and expertise of our personal shopping staff. Tailoring the trip to your schedule, taste and budget, our personal shoppers help you find that special gift. Plus, it's the perfect way to see what's new. Our personal shoppers will also keep you updated on upcoming events, in-store promotion and more."