"Rampage develops and delivers contemporary apparel and accessories to satisfy the sophisticated lifestyle needs of young women in their twenties to early thirties who want "runway inspired" fashion, with sophisticated quality and value in mind. The NEW Rampage, defined by all new merchandise offerings of sophisticated apparel and accessories, was launched Fall 2004. With assortments comparable to those of inspirational specialty retailers, Rampage is successfully repositioning itself as the cost-effective alternate for young women with more sophisticated fashion taste. Product offerings and fashion orientations have been elevated to speak more directly to the needs of this targeted customer. With higher fashion appeal, quality and price-points, Rampage has narrowed its product assortment, creating a boutique atmosphere for its visual merchandising."