"Paiva delivers an upscale shopping experience for women who seek a premium blend of fitness and fashion apparel, footwear and accessories. We embody the idea of "Energy from Within." Women who shop at Paiva will find energy within themselves, and within the store. Paiva will provide a truly unique selection, showcasing the very best from premium designer collections. Paiva will feature a mix of product designed for various athletic activities such as running, yoga, tennis, swimming and more. The woman who shops at Paiva has a fast-paced lifestyle, therefore, the designs showcased at Paiva will transition smoothly from the gym to everyday activities. Paiva stores are tailored specifically for the active woman and have a one-of-a-kind atmosphere that provides style, vitality, and inspiration. The Paiva store design is unique and embodies the essence of the brand, conveying a sense of light and energy. In addition, Paiva strives to give customers an extraordinary shopping experience through superior customer service."